Building long-term relationships with customers can be as simple as knowing what they need and care about, and then delivering it when and where they want it. This is where SharpOptimization™ comes in.
SharpOptimization™ is a process that uses the meaningful data found in the SharpIntegration™ process in combination with SharpReporting™ data to develop relevant, compelling multi-channel communications programs. SharpOptimization includes one of the most advanced tools in the industry to analyze the way customers respond to various channels of communication, the return on investment for each of these channels and which combination of channels obtains the best response from each customer. It extracts deeper insight with each customer interaction to inform future communications.
A case in point
A large retail clothing company noted for its high quality clothing and outstanding customer service notices that their marketing communications have become less effective over the past year. They primarily communicate with their customers through high-end catalogs and direct mail, and occasionally through broadcast emails. However, their catalog response rates and sales have been deteriorating because their communications aren't personalized and they aren't reaching their emerging target market with the channels they are using.
SharpOptimization would help this retailer focus on developing a one-to-one relationship with each customer by delivering relevant, targeted, engaging and timely communications using the most effective combination of marketing channels. A strategic, one-to-one communications program based on meaningful customer insight is the basis for increasing response rates, sales, and brand loyalty while helping predict future sales.
Contact us to find out how we can help you strategically use customer insight to engage each of your customers in an ongoing dialogue.
Learn how SharpDog™ can help you track, measure, and adjust your marketing programs in real time with SharpReporting.