Data that isn't integrated leads to poor customer insight which leads to irrelevant marketing programs with often duplicative messages. SharpDog™ helps you build and maintain the integrity of your brand by integrating your customer data across silos. This allows you to strategically use that data to engage individual customers in an ongoing dialogue that builds loyalty. This process begins with SharpIntegrationTM.
SharpIntergration is how we collect, integrate, mine, segment and target data to obtain a complete view of each of your customers. At its heart, is a sophisticated, centralized database platform that allows the integration of data from any source or format. We bring together data from the Customer Relationship Management (CRM) database, Customer Service, Sales, Finance, Service, Operations, other disparate silos of information, email, and web analytics to create customer clarity. In other words, SharpIntegration allows you to get a 360° view of each customer.
SharpIntegration includes advanced data mining, targeting and segmentation tools that identify trends and behaviors of individual customers. We extract this data to create dynamic, personalized, timely and interactive one-to-one communications programs.
A case in point
A major financial institution headquartered in New York City is a complex organization that includes a Banking Division, Credit Card Division, Loans Division and Investing Division. Each of these divisions has its own separate and distinct database of customers, and each often markets products across the other divisions.
Attempts at cross-selling have failed because each division lacks a complete view of the customer – they market credit cards to customers that already have them and experience the same problem with marketing home equity loans. The customer is left with the impression that the financial institution doesn't really know them and their brand is weakened in the process.
With SharpIntegration, data from the four, separate databases gets integrated into a centralized database that allows all divisions to share a single view of the customer. With our trending and analysis, each division can pull meaningful data to create relevant and compelling communications that increase customer relationship depth while building greater brand loyalty over time.
Contact us to find out how we can help you get a 360° view of each of your customers.
Learn how SharpDog can help you turn this data into multi-channel, one-to-one marketing programs with SharpOptimization.